Wednesday, August 9, 2017

Manila International Beer Fest 2017

I’ve been blogging about beer since 2010 and I have noticed how the scene has changed these past few years. Much of the development can be attributed primarily with the Filipinos’ love for beer. This fascination goes hand in hand with our decades of enjoying our very own San Miguel Beer, our country’s pride and joy when it comes to beer. We always have that brown bottle together with our meals, in our gatherings and even when we’re out partying. Even foreigners have come to enjoy the famous Pale Pilsen which keeps them coming back to our country like any other local attraction.

But like I said, the beer industry has been evolving and as the industry changes, so as the beer drinkers who have been chugging down bottles and bottles of beer consistently. As you go through the menu of your favorite bar or as you gaze into the liquor section at the supermarket, new brands have started to sprout apart from the San Miguel brands that we usually know. You may have noticed this with the different brands that I have featured here, if you have been following my blog. The once elusive European favorites that you have had in your trips back in the day are now visible in most bars in the metro. The Asian counterparts led by the Japanese giants have consistently been coming in and out of the market, trying to make a mark with the connoisseurs. And now even the San Miguel group has introduced their lifestyle brands to keep up with this trend and brought in one of the variants of Kirin. These are just your commercial brands, we haven’t talked about the other side of the spectrum which is ruled by the craft brewers that have touched base with the market as well.

At this point, I guess it’s high time that we enjoy these brands and not think about anything but savoring every bit of taste each beer brand has. I mean, sans the price, the correct pronunciation of the brand or even the alcohol content, WE NEED TO ENJOY these brands!

That is why I’m very happy to announce that and Happy Box Media are coming up with the biggest beer event this 2017 with the Manila International Beer Festival on November 18. To be held at the Metrotent, this one-day event is going to bring in all the big commercial beer brands and craft beers in one roof. The whole concept of just having fun is always connected with beer that’s why this is the perfect event for beer lovers like you and me! Guests can taste and enjoy the different brands and just let loose and drink. There will also be games, raffle and music acts to complete your beer tasting experience for this event so you really need to get everyone you know who loves beer to be here!

I'm also inviting beer distributors, big or small, craft beer association of the Philippines, beer equipment suppliers to join. This is a collective effort to raise beer awareness to Pinoys. Call me for more info or follow us on Facebook (@beerloverinmanila) for updates on this event. Cheers!

Monday, July 17, 2017

Beer imports record 5% Market share in the Philippines

While browsing through Linkedin today, saw this article posted by Pham Le Duc titled "The Beer Market in Southeast Asia"

In his article, he discussed the overall beer market among our Southeast Asian neighbours or otherwise known as TIPMV and beer imports look bright for the Philippine market. Why?

In the figure shown above, you can see that beer consumption in the Philippines grow at a static rate of 15% annually. Which is huge for 100M Filipinos!
Philippines and Thailand have a similar chart with its local beer companies grabbing majority of the market, the only difference is that Thailand's local beer market is shared by 2 companies while San Miguel Beer Corporation takes the biggest chunk at 91% and leaving the 4% to its closest competitor in Asia Brewery Co. Inc. Leaving close to 5% to the imported beer segment. And even if the chart doesn't show, there is a growing Craft Beer market in the country.

The beer market in the Philippines will be vulnerable in the coming years because of the big youth population who are willing to try new beer flavors and beer brands with purchasing powers. The country is also optimistic with the tourist industry and expecting a surge in visitor arrivals from China, Russia,Japan, USA and the South East Asian neighbor who are willing to spend for a good beer. The future is bright for the beer industry specially to the beer import segment. 

The Pinoys these days are somehow exposed to a lot of beer varieties, our OFW brothers and sister for example are pretty much exposed to the beers available in their working countries and when they come home to the Philippines, they have the purchasing power to drink imported beer once in a while with their family. Another group that are market changers are the Fil-foreign locals, they have the money and willing to spend it over a good craft beer or imported beer.

Another angle is the switch to Federalism, if this pushes through and FDI (Foreign Direct Investment) is in place. The beer market is definitely changing. The beer brands who are already present in the country now will reap the most when this happens.

Credits to the owners of the figure, Euromonitor and shared by Duc Pham.

Sunday, July 16, 2017

Chinese invented beer

Recently, i have been looking @pinterest and there is a lot of cool infographics just like this one. Over the years, i thought beer was invented by the Europeans and Germany has always been top of mind. Thanks to this infographics from @brewdog, i just learned that ancient Chinese started fermenting alcoholic beverage as early as 7000 b.c. And there is actually a goddess of beer, whose name is Ninkasi! And the rest is history! Cheers and Hoppy Sunday everyone!

Sunday, March 26, 2017

Time Person of the Year

Hello beer fans! This is not about local Pinoy craft beer or anything related to beer. I humbly apologise in advance but this is about National Pride, the Pinoy Pride we are all talking about every time a Pinoy champions himself or herself to the world. 
The first and last Filipino who was selected as TIME person of the year was the late president Corazon C. Aquino last 1986 when she was put to power through a historical bloodless revolution more commonly known as the EDSA People Power revolution, 31 years ago. Now, our Philippine president is included in the list of Time 100 people. (
As described, The TIME 100 is their annual list of the most influential people in the world—features a number of leading artists, politicians, lawmakers, scientists and leaders of tech and business. 

I humbly seek for your support and vote "Yes" on the name of President Duterte on the poll, click here. Whether you are against his war on drugs or him personally as long as you are a Filipino, let us vote yes. It is not everyday that we get a Filipino in the influential list of TIME 100. Watch the video to see his credentials.

In several occasions, Philippine presidents and boxer Manny Pacquiao lands on the prestigious magazine's cover.
Mabuhay tayong lahat! Cheers, sana manalo si Digong. Literally, his chance of winning is in our hands, so vote Yes on his name. Spread the word as well!

Thursday, October 6, 2016

Brewfest MNL 2016

Cheers! This was the "bestest" weekend so far specially to beer lovers like us. September 30 to October 2, 2016 was a hoppy and memorable one! After my Brotzeit Oktoberfest blog, its Brewfest MNL's time. My first brewfestMNL experience was last October 2015 at Le Pavillion, they were just a sideshow in a bazaar, 4-6 local craft brewers and the food carts carried the event. They had another one at February 2016 at World Trade Center with 6-8 craft brewers and they had another last July 2016 at Century City Mall, i missed it but i think it was a small gathering. Then boom, last weekend they held it again at Century City Mall and it was a blast. 19 local craft brewers all in one place??? That is awesome x 10! New names popped out: Baler Brewing, The Perfect Pint, The Laughing Carabao and 63 North Brewing. The Manila Mashers Association also joined the event, a group of local home brewing enthusiasts that shares and learns together everything about craft beer and their ingredients. Well-know local brewers include Crazy Carabao, Joe's Brew, Nipa Brew, The Brewery, Juan Brew, Craftpoint Brewing, Great Islands, Pedro Brewcrafters and Cerveza Sagada joined the event. The Bottle Shop carried various brands in The Cebruery, Crows Craft Brewing, Alamat Craft Brew and Palaweno Brewery. I really wish to have all Local Craft brewers in one event, that will be epic. But i am sure, this BrewfestMNL 2016 is one for the books, one of the best i've been to!

There were bands to keep the event lively, delicious food, good crowd and most importantly air-conditioned hall. But i have to admit that not all parts of the hall is cold enough but still far better than a tent. 

I noticed a new beer style was sold in the event like Gose (sour beer), personally not a fan, but it is quite common in San Diego and there is a lot of following there. I also noticed that the flavors of our craft brewers are getting more adventurous, exciting, independent, out of the box, more crazy. After all thats the fun part in craft brewing. Flavors like white mango ale, mango cream ale, spiced pineapple, hunter honey brown ale, puto bumbong, bicol express and halohalo ale. Yes, you read it right. Crazy and interesting! Me i stayed with the IPA, i drank about 6 different IPAs and one beer i remembered the following day because i want it again is Crows De Puta Madre, its really strong and i liked the all around taste of it. Its my first time to try it, i also tried to remember it because it was the most expensive beer that night at 400. Ouch! But its worth it. 
Anyway, for those people who missed it here are my photos below.
Pedro Brewcrafters

Baler and 63 North

The Laughing Carabao

With Allan Baldis of Great Islands

The famous Joe's Brew signage

Nipa Brew

The Brewery at the Palace

Craftpoint Brewing's Marvin Moreno, Howard So, Me and Chip Vega

The Perfect Pint

Juan Brew
BrewfestMNL's famous back drop but its in the front so should i say " front drop"?

Nice Sculpin Shirt!

BrewfestMNL 2016!
To those who are interested to learn craft brewing, sign up with Manila Mashers Association here.

The Force is with us. @BierRanger, @beerloverinmanila, @thebeerpadawan, and Bryan Chug

Wednesday, October 5, 2016

Brotzeit 2016 Oktoberfest

Prost! This year's Brotzeit Oktoberfest is so far the biggest since they started. And this year they made a statement by holding its annual event at their newest branch in Shangri-La Hotel Fort Bonifacio. They even made it special by bringing in Sigy's Austrian Kryner to give emphasis to the legendary Bavarian festival. The event was hosted by the dashing Radio DJ Tina Ryan. The 2 -day event starts at 3pm till late.  Of course in our country, events like this wont be complete without raffling of prizes from sponsors like Twinnings Tea, Porsche design and the much anticipated Trip to Germany for 2 by Etihad Airways. It could have been better if i won the trip, but for a ticket price of 1000, you get a free limited edition shirt and 2 food or drink stub worth 400, you really get your money's worth. I was there Friday around 8pm till 12mn. I was able to try the "oktoberfest" brew of both Weihenstephan and Paulaner. Paulaner is one of only 7 brewers that is being sold in this prestigious event in Munich, Germany. Here are some photos.
With Mr. Brotzeit, Malvin Ang, Me and Jennifer

Oktoerfest Brew of Paulaner at 6% ABV

Having fun with Sigy and the Austrian Kryners.

One of the band members was really amazed by how friendly and beautiful Filipinos are. Because we are!
Oktoberfest originated in Munich Germany to celebrate the wedding of King Ludwig I wayback 1810 and made it public festival in 1811. Since then the Oktoberfest became the biggest and longest beer festival in the world to date. Since the namesake is so famous almost every city and country in the world would like to emulate the festival and i firmly believe nobody has the right to own the name except the Bavarian people. Cheers!

Tuesday, May 26, 2015

An Epic Beer Adventure

Hi beer fans! its been a while since my last blog post but i made sure the beer drinking never stopped. I linked my Instagram here that you can see on the right portion of the page but its not available for mobile versions of blogger. My IG is @beerloverimanila for those who wants an instant update of what i drink and what's new in the local beer scene in the Philippines and abroad.

I currently went on a Mediterranean cruise with my drinking buddy and love of my life, Jenn, and a tour group organized by Standard Insurance. This is my first time to cruise and i was amazed with almost everything inside the ship.
Photo grabbed from
The Norwegian Cruise Line EPIC is committed to make everyone's cruise vacation an EPIC one. From the very accommodating crew (60%are Pinoys) , the rooms, Entertainments like the Cirque Dreams , Restaurants like the Le Bistro and La Cucina, outdoor activities like basketball, running path, wall climbing and of course the EPIC Plunge, indoor fitness gym and most of all the Beers! Our tour group was very generous to add up the "Ultimate drinking Package" in our cruise passport that served as our credit card on board. The UDP gave me an access to drink all the alcohol, spirits, cocktails and beer i want that is below $11, which means JACKPOT for beer lover in Manila! The ship has around 20 beer varieties some of them are in tap but most are served in bottles. They have Budweiser(Light and Lime), Corona snd Corona light , Heineken and Stella Artois in Tap , New Castle brown Ale, Amstel, Bass Ale, Dos Equis are all in Taps as well, Birra Moretti, Heineken light, Molson Canadian, Peroni, Pilsner Urquell, Strongbow Cider, Coors Light, Michelob Ultra, Miller Genuine Draft, Miller Lite, Grolsch swing top, Fosters. They have a good list of international beers that is why everyone on board the ship was Partying non- stop! What made them more Epic is that they did not forget the craft beer fans and they serve 2 of the most common craft beer company in the States and abroad, arguably some don't consider them Craft Beer company already because of the volume they make and they go to advertisements as well. But at least, it is still more flavorful than the ones listed above. The ship serves Samuel Adams Boston Lager and Blue Moon Belgian Wheat Ale! . These beers made my cruise vacation extra special.

A bucket of Samuel Adams

Bluemoon paired with Spicy Chicken wings
Samuel Adams is the brand name for beers produced by the Boston Beer Company (NYSE: SAM) and its associated contract brewers. The company was founded in 1984 by Jim Koch and Rhonda Kallman in BostonMassachusetts, USA.
The brand name of Samuel Adams (often abbreviated to Sam Adams), was chosen in honor of Founding Father Samuel Adams, an American revolutionary patriot who authored the Massachusetts Circular Letter and the Boston Pamphlet, co-inspired and later publicized the Boston Tea Party, and who signed the Continental Association, the Declaration of Independence, and the Articles of Confederation. According to tradition, Adams was also a maltster. (Thanks to Wikipedia)
On the Other Hand Blue Moon Belgian White is a Belgian-style witbier brewed by Blue Moon Brewing Co. originally in Golden, Colorado and launched in 1995.
Blue Moon Brewing Co. is an entity of Tenth and Blake Beer Company, the craft and import division of Chicago-basedMillerCoors. Originally called Bellyslide Belgian White, it was created by Keith Villa, a brewer at Coors Field's Sandlot Brewery (the onsite brewery owned by the Molson Coors Brewing Company). Blue Moon from the Montreal site is also sold in the USA — as well as exported to Europe.
Beer Scoop: 1. Blue Moon has come under fire from the Brewers Association for not stating on the bottle that the beer is made by MillerCoors. The Brewers Association says that this omission allows the Blue Moon Brewing Company to masquerade as an independent craft brewer. Independent craft brewers, such as CEO Greg Koch of Stone Brewing Co., agree that the multinational conglomerate brewers' use of bottle imagery similar to independent craft beers misleads consumers.In May 2015, a California man filed suit against MillerCoors for the "Craft Beer" labeling.
2.In 1999, the Confederation des Brasseries de Belgique (The Confederation of Belgian Breweries) sued the then-named Coors Brewing Company over its use of the term "Belgian White". The CBB alleged Coors' advertising was misleading, and could confuse American consumers into believing Blue Moon was made in Belgium. Coors at first responded by adding "Made in USA" and "Belgian-style" in small print to the bottle labels, but refused to change its advertising or packaging.
Coors eventually settled out of court with the CBB, agreeing to change the labeling to "Belgian-style Wheat Ale". Additionally, the CBB distributes the beer to conglomerates in European countries.
3. In 2000–2002, the company sponsored a radio promotion called "Sex for Sam", in which WNEW radio hosts Opie and Anthony encouraged couples from various states to have sex in notable public places in New York City. On August 15, 2002, a Virginia couple was charged with public lewdness after attempting to have sex in a vestibule at St. Patrick's Cathedral; this led to the firing of the radio hosts a week later.
4. In April 2008, the Boston Beer Company issued its first recall, because of defects found in certain 12-US-fluid-ounce (350 ml) glass bottles manufactured by a third-party supplier which supplies about a quarter of the bottles the Boston Beer Company uses. The Boston Beer Company stated that they believed fewer than 1% of bottles from the supplier could contain small pieces of glass and issued a recall for the safety of consumers. There were no reports of injuries. News of the recall led to shares of the company dropping by over 3%.
5. On July 4, 2013, a video commercial for Sam Adams beer was rolled out on the July 4th holiday which created controversy over an omitted phrase. The manufacturer decided to leave out "endowed by their creator" in its invocation of the Declaration of Independence which outraged critics. But Sam Adams said they were just following trade association rules. The company said in a statement: "The Beer Institute Advertising Code says, 'Beer advertising and marketing materials should not include religion or religious themes.' We agree with that and try to adhere to these guidelines."
(Source: Wikipedia)