Tuesday, May 26, 2015

An Epic Beer Adventure

Hi beer fans! its been a while since my last blog post but i made sure the beer drinking never stopped. I linked my Instagram here that you can see on the right portion of the page but its not available for mobile versions of blogger. My IG is @beerloverimanila for those who wants an instant update of what i drink and what's new in the local beer scene in the Philippines and abroad.

I currently went on a Mediterranean cruise with my drinking buddy and love of my life, Jenn, and a tour group organized by Standard Insurance. This is my first time to cruise and i was amazed with almost everything inside the ship.
Photo grabbed from NCL.com
The Norwegian Cruise Line EPIC is committed to make everyone's cruise vacation an EPIC one. From the very accommodating crew (60%are Pinoys) , the rooms, Entertainments like the Cirque Dreams , Restaurants like the Le Bistro and La Cucina, outdoor activities like basketball, running path, wall climbing and of course the EPIC Plunge, indoor fitness gym and most of all the Beers! Our tour group was very generous to add up the "Ultimate drinking Package" in our cruise passport that served as our credit card on board. The UDP gave me an access to drink all the alcohol, spirits, cocktails and beer i want that is below $11, which means JACKPOT for beer lover in Manila! The ship has around 20 beer varieties some of them are in tap but most are served in bottles. They have Budweiser(Light and Lime), Corona snd Corona light , Heineken and Stella Artois in Tap , New Castle brown Ale, Amstel, Bass Ale, Dos Equis are all in Taps as well, Birra Moretti, Heineken light, Molson Canadian, Peroni, Pilsner Urquell, Strongbow Cider, Coors Light, Michelob Ultra, Miller Genuine Draft, Miller Lite, Grolsch swing top, Fosters. They have a good list of international beers that is why everyone on board the ship was Partying non- stop! What made them more Epic is that they did not forget the craft beer fans and they serve 2 of the most common craft beer company in the States and abroad, arguably some don't consider them Craft Beer company already because of the volume they make and they go to advertisements as well. But at least, it is still more flavorful than the ones listed above. The ship serves Samuel Adams Boston Lager and Blue Moon Belgian Wheat Ale! . These beers made my cruise vacation extra special.

A bucket of Samuel Adams

Bluemoon paired with Spicy Chicken wings
Samuel Adams is the brand name for beers produced by the Boston Beer Company (NYSE: SAM) and its associated contract brewers. The company was founded in 1984 by Jim Koch and Rhonda Kallman in BostonMassachusetts, USA.
The brand name of Samuel Adams (often abbreviated to Sam Adams), was chosen in honor of Founding Father Samuel Adams, an American revolutionary patriot who authored the Massachusetts Circular Letter and the Boston Pamphlet, co-inspired and later publicized the Boston Tea Party, and who signed the Continental Association, the Declaration of Independence, and the Articles of Confederation. According to tradition, Adams was also a maltster. (Thanks to Wikipedia)
On the Other Hand Blue Moon Belgian White is a Belgian-style witbier brewed by Blue Moon Brewing Co. originally in Golden, Colorado and launched in 1995.
Blue Moon Brewing Co. is an entity of Tenth and Blake Beer Company, the craft and import division of Chicago-basedMillerCoors. Originally called Bellyslide Belgian White, it was created by Keith Villa, a brewer at Coors Field's Sandlot Brewery (the onsite brewery owned by the Molson Coors Brewing Company). Blue Moon from the Montreal site is also sold in the USA — as well as exported to Europe.
Beer Scoop: 1. Blue Moon has come under fire from the Brewers Association for not stating on the bottle that the beer is made by MillerCoors. The Brewers Association says that this omission allows the Blue Moon Brewing Company to masquerade as an independent craft brewer. Independent craft brewers, such as CEO Greg Koch of Stone Brewing Co., agree that the multinational conglomerate brewers' use of bottle imagery similar to independent craft beers misleads consumers.In May 2015, a California man filed suit against MillerCoors for the "Craft Beer" labeling.
2.In 1999, the Confederation des Brasseries de Belgique (The Confederation of Belgian Breweries) sued the then-named Coors Brewing Company over its use of the term "Belgian White". The CBB alleged Coors' advertising was misleading, and could confuse American consumers into believing Blue Moon was made in Belgium. Coors at first responded by adding "Made in USA" and "Belgian-style" in small print to the bottle labels, but refused to change its advertising or packaging.
Coors eventually settled out of court with the CBB, agreeing to change the labeling to "Belgian-style Wheat Ale". Additionally, the CBB distributes the beer to conglomerates in European countries.
3. In 2000–2002, the company sponsored a radio promotion called "Sex for Sam", in which WNEW radio hosts Opie and Anthony encouraged couples from various states to have sex in notable public places in New York City. On August 15, 2002, a Virginia couple was charged with public lewdness after attempting to have sex in a vestibule at St. Patrick's Cathedral; this led to the firing of the radio hosts a week later.
4. In April 2008, the Boston Beer Company issued its first recall, because of defects found in certain 12-US-fluid-ounce (350 ml) glass bottles manufactured by a third-party supplier which supplies about a quarter of the bottles the Boston Beer Company uses. The Boston Beer Company stated that they believed fewer than 1% of bottles from the supplier could contain small pieces of glass and issued a recall for the safety of consumers. There were no reports of injuries. News of the recall led to shares of the company dropping by over 3%.
5. On July 4, 2013, a video commercial for Sam Adams beer was rolled out on the July 4th holiday which created controversy over an omitted phrase. The manufacturer decided to leave out "endowed by their creator" in its invocation of the Declaration of Independence which outraged critics. But Sam Adams said they were just following trade association rules. The company said in a statement: "The Beer Institute Advertising Code says, 'Beer advertising and marketing materials should not include religion or religious themes.' We agree with that and try to adhere to these guidelines."
(Source: Wikipedia)

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